About Us

Rishe is a brand born from legacy, love, and a modern vision. Its story begins with Label Niyana, an Indian ethnic wear label founded over a decade ago by Sonal Sandeep Shah. Named after her daughters, Niyushi and Yana, Niyana was built with passion, craftsmanship, and a deep understanding of what women truly want to wear.

Growing up around that journey, Yana witnessed firsthand the dedication and creativity that went into building a brand from the ground up. Inspired by her mother’s vision and the strong foundation she created, Yana set out to carry that spirit forward in her own way.

That vision gave birth to Rishe — a women’s western wear brand created for the modern woman. Blending comfort with effortless style, Rishe reflects a new generation’s take on fashion while staying rooted in the same values of authenticity, care, and confidence.

More than just a label, Rishe is a continuation of a family legacy — reimagined for today, while staying true to the love and purpose it was built on.